Whang-Od is the first and only female mambabatok of her generation. In the traditional practice, the mambabatok was not only a tattooist. The role included chanting during the tattooing process, reading the designs as indicators of the recipient’s fate, and performing the rituals that — in Kalinga belief — ensured the tattoo’s spiritual protection.
History of tattooing
Tattoo history is not a single, continuous narrative but a set of parallel traditions that developed independently across different regions and periods. Evidence of tattooing appears in ancient contexts — from preserved skin on mummified bodies to written accounts describing its use in ritual, status marking, punishment, or protection. In many societies, tattooing was embedded in social structure and belief systems, while in others, it moved between acceptance and stigma over time. The modern, globalised form of tattooing emerged through contact — particularly maritime exchange — where motifs, techniques, and tools were shared, adapted, and standardised. Tracing these shifts shows how tattooing moved from local, culturally bound practices to a widely practised craft, while still carrying fragments of its earlier meanings.
Sulu’ape Mālama o Mataitoa Keone Nunes
Sulu’ape Keone Nunes is the practitioner most responsible for the revival of kākau uhi, traditional Hawaiian hand-tapped tattooing, from its near-disappearance in the twentieth century. His formal title, Kahuna Kā Uhi, places him in the category of Hawaiian specialist priest and master. He prefers the term cultural practitioner over tattooist.
Prison tattooing
Prison tattooing exists wherever incarceration exists. It has been documented in the United States, Russia, Japan, Mexico, Australia, and across Europe, Africa, and South America. The specifics vary — the tools are improvised from whatever the institution contains and the iconography reflects the local culture — but the fundamental dynamic is universal.
Berber (Amazigh)
Amazigh tattooing (ticharet) was overwhelmingly a women’s practice. Women received the tattoos; applied them; held the knowledge of which symbols meant what and which designs belonged to which occasions. This makes Amazigh tattooing one of the few tattoo traditions in the world that was created and controlled entirely by women.
Tribal
The word “tribal” refers to two distinct practices that share a visual resemblance and almost nothing else. The first is the set of Indigenous tattooing traditions that have used black abstract patterning on the body for centuries. The second is the Western commercial style of abstract black patterns inspired by Indigenous designs but detached from their cultural contexts.
Mark Mahoney
Mahoney’s career spans the full arc of the transformation of American tattooing from underground craft to mainstream cultural practice. He started in 1977, tattooing illegally in Boston motorcycle clubhouses. He tattooed punk legends on the Lower East Side when tattooing was illegal in New York. He learned the Chicano tradition at the Pike (…)
Don Ed Hardy
Don Ed Hardy is the most important figure in the transformation of American tattooing from a trade into an art form. This is a claim that can be stated without qualification, because the evidence for it is structural: before Hardy, American tattooing was a craft practised in street-level shops by self-taught tradespeople who selected designs from (…).
Freddy Negrete
Freddy Negrete is one of pioneers in black-and-grey tattooing. His life has included gang membership, incarceration, a decade of evangelical ministry, addiction and recovery, the loss of a son, and — through all of it — a career in tattooing that helped define one of the most important stylistic developments in the craft’s modern history.
Inuit (Kakiniit)
Inuit tattoo tradition is called kakiniit, facial tattoos are called tunniit. The practice spans the entire Inuit world — from Siberia across Alaska, through Arctic Canada to Greenland — and, until missionaries suppressed it in the early XX century, was one of the most important cultural practices in Inuit life. It is now in active revival, led almost entirely by Inuit women.
Horihide (Kazuo Oguri)
Oguri’s position in the history of tattooing is defined by a single act, repeated across decades: he shared. He shared his knowledge with Sailor Jerry through letters. He shared his techniques and his studio with Ed Hardy. He shared his tradition with Western students who would not have gained access to it without his willingness to open the door.
Jack Rudy
His position in the lineage of American fine-line tattooing is as the technical innovator. It was Jack Rudy who solved the engineering problem — who built the machine, developed the greywash method, and refined the technique to the point where it could produce photorealistic portraiture on skin using a single needle and black ink.
Good Time Charlie Cartwright
Charlie Cartwright’s contribution to tattooing is architectural. He built the structure — the shop, the team, the conditions — within which the single-needle black-and-grey technique was professionalised. The technique existed before him (in the prisons), and the technique was refined by others alongside and after him. But he was the one who opened the door.
Realism
Realism in tattooing is older than most accounts suggest. Sailors in the nineteenth century commissioned portraits of loved ones, and prison tattooing in multiple traditions produced recognisable likenesses centuries before the electric machine. The idea of putting realistic depictions on skin is not a late-twentieth-century invention.
New school
New school is the most maligned of the major tattoo styles. Some of that reputation is earned; some of it comes from a reflex against cartoon imagery in a craft tradition that has come to prefer fine-art references. The style is also one of the most technically demanding in the tattooing repertoire, and the work of the best new-school artists has aged considerably better(…).
Neo-traditional
Neo-traditional is in a period of consolidation. The experimental energy of the 2000s and early 2010s has given way to a more established set of conventions, and a recognisable neo-traditional aesthetic now exists within which an artist can work without feeling they are reinventing anything. This has produced a great deal of competent work and some criticism from within(…).
American traditional
American traditional is a port-town style. It grew up in the tattoo shops that clustered near naval bases and harbours in the first half of the twentieth century — Honolulu, San Diego, Norfolk, the Bowery in New York, and Chatham Square. The clientele was sailors, soldiers, and the people who worked the docks. The constraints of the trade shaped the style completely.
Sailor Jerry — Norman Keith Collins
Norman Keith Collins (1911–1973), best known as “Sailor Jerry,” was a U.S.-based tattoo artist who worked primarily in Honolulu and became a key bridge between early 20th‑century American flash tattooing and later “tattoo renaissance” practice that treated tattooing as a serious craft with international artistic references.
















