New school is the most maligned of the major tattoo styles. Some of that reputation is earned; some of it comes from a reflex against cartoon imagery in a craft tradition that has come to prefer fine-art references. Either way, the style is also one of the most technically demanding in the tattooing repertoire, and the work of (…)
Neo-traditional is in a period of consolidation. The experimental energy of the 2000s and early 2010s has given way to a more established set of conventions, and a recognisable neo-traditional aesthetic now exists that an artist can work inside without feeling they are reinventing anything. This has produced a great deal of competent work (…)
American traditional is a craft tradition in the oldest sense: a body of knowledge passed from one person to the next, refined by working conditions, preserved by repetition, and judged by whether the work still looks right in forty years. The designs that were good in 1935 are the same designs that are good now, for the same reasons.
The English word “tattoo” — meaning pigment placed permanently under the skin — is one of a handful of Polynesian words in the language. It comes from tatau, Samoan and Tahitian for “to strike” or “to mark,” and entered English through the journals of Joseph Banks, the naturalist aboard Captain James Cook’s HMS Endeavour.
Norman Keith Collins (1911–1973), best known as “Sailor Jerry,” was a U.S.-based tattoo artist who worked primarily in Honolulu and became a key bridge between early 20th‑century American flash tattooing and later “tattoo renaissance” practice that treated tattooing as a serious craft with international artistic references.